What should clients do to prepare their skin prior to tanning?

Preparing the skin prior to tanning is crucial for achieving an even and long-lasting tan. Exfoliating the skin removes dead skin cells, which can prevent an uneven application of tanning products and help achieve a smoother finish. This process allows the tanning solution to adhere better to the skin, promoting a more radiant and uniform color.

Moisturizing is equally important because it keeps the skin hydrated, which combats dryness and flakiness that can occur after tanning. Well-moisturized skin tends to maintain its color for a longer period and reduces the chances of patches forming as the tan fades.

While soaking in water can potentially soften the skin, it does not specifically help with the exfoliation process necessary for optimal tanning preparation. Applying sunblock is unnecessary before tanning as it acts as a barrier against UV rays, which doesn't align with the goal of tanning. Shaving the skin might assist in preventing irritation from the tanning product, but it’s not as beneficial as thorough exfoliation and moisturizing in terms of preparing the skin effectively for tanning. Thus, exfoliating and moisturizing stand out as the best preparation methods for clients.